Andy Bounds explains
I have always had very poor eyesight.
I'm blind in one eye. My ‘good’ eye has a prescription of -14.5, which means I can't see far enough to drive. At school I always had to sit at the front to see properly. Yet, my bad eyesight has given me an incredibly powerful insight into how to communicate in business.
My Mother is totally blind as the result of the same hereditary condition I suffer from. Although she lost her sight, she is extremely intelligent and is only the second blind British female solicitor ever.
As a child, I would ask her “what's the best way to describe this room to you, Mum? How can I explain it so you understand it instantly?” I used to have these conversations with her about every subject imaginable - people, images, landscapes and films.
Putting it into context
When you speak to others in business, they too may well be very bright. But they may not see things from your point of view. You need to put things in context for them. Just like I had to – and still do - for my Mother.
My eyesight has helped me show thousands of businesses how to make their communications achieve what they’re supposed to: be infinitely more effective.
You see, to me, business communication has to do only one thing. It doesn’t have to entertain, impress or astonish. It just has to work. To achieve what you want it to.
Success stories
A good sales pitch gets the sale. A great motivational speaker motivates. A successful training workshop improves delegates’ performance.
For instance, one client - a major bank – increased their weekly sales by 47% after working with me. Another client who was already a very successful international speaker in his field of marketing said after our first short meeting that I had taught him: “more about effective presenting than a lady who had previously taught two American Presidents”.
I've helped TV personalities, blue-chip firms, industry leaders, business experts, national charities, sales teams and politicians achieve more when communicating. All, believe it or not, because I’m quite literally “half-blind”.
Our company can work with you to ensure you always achieve what you and your organisation wants. We show you what to say - and how to say it - so you enjoy far greater levels of success.
Spring Digital