What AstraZeneca said…
“To be honest, it was unlike anything I’d seen in 20 years of working in communication. Your AFTERs-focus, your ability to unclutter presentations, your audience-centric style and memorable delivery make your advice impossible to ignore. In all my years, yours is the best way to communicate that I’ve ever come across…I feel totally brainwashed (in a good way!) by it!”
The results we helped AstraZeneca achieve
1. AstraZeneca’s most successful conference
AstraZeneca hold countless Global Marketing Conferences for their national affiliates each year. One key aim of each is to encourage the attending marketing companies to back the global campaign and messages and spread them across the world.
Following our work with them before a recent conference in Spain, AstraZeneca experienced:
- Unprecedented levels of take-up from the marketing companies;
- Adoption of the campaign and key messages throughout the world; and
- Another step in the creation of truly Global Brand
In AstraZeneca’s own words, “this was the best conference that any of our audience could remember – we’ve never experienced a reception like it”.
2. Increased effectiveness of AstraZeneca’s communications
Like any huge company, AstraZeneca’s workforce have to deliver – and sit through – many presentations each week.
We have helped members of their Senior Management Team deliver critical presentations that their audiences have been impressed by, engaged with, bought into and – most importantly – acted on.
Presentations that we’ve created have helped achieve fantastic results for the presenters. For instance:
- Helping secure a multi-million pound budget for a Department;
- Worldwide buy-in to new corporate strategies;
- Enhanced perception with global Key Opinion Leaders, who are critical stakeholders in the pharmaceutical industry;
- Helped Senior AstraZeneca personnel be the outstanding speakers at Conferences where they were sharing a stage with their peers from other multinational companies;
- …and many others.
AstraZeneca achieved these results following our…
- Training groups of their Senior Personnel how to prepare and deliver effective presentations
- Creating presentations, including designing the slides, and preparing an accompanying commentary, showing how to deliver the slides in the most compelling way
- Coaching individuals to ensure each presentation was delivered with charisma, energy, pace and impact
Why our approach worked
Our work with AstraZeneca was so successful because it focused on:
- The AFTERs
- Clear and concise messaging
- Uncluttered slides – no “death by PowerPoint”
- Key points reinforced by compelling stories
- Audience-centric content
- Charismatic and memorable delivery
Let us help improve your organisations presentations
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