Your customers will buy from you if they perceive you to be best placed to deliver the value they seek.

However, most companies' Value Propositions focus more on their unique brilliance rather than their customers' enhanced future after buying. How does your Value Proposition stack up?

• Do you differentiate by focusing on your unique features, or the unique value you bring?
• Does your marketing and sales collateral say "we" more than "you"?
• Do your proposals and pitches focus on your company's past and present, or the customer's future?
• Could - and do - your competitors say the same sales messages as you?

If your prospects perceive your competition's Value Proposition to be more compelling than yours, you will consistently lose business you should win.

We help companies present a more compelling, value-focused message to the marketplace.  Our customers have chosen us to...

• Transform the internal and external perception of the value they deliver
• Develop a more customer-centric culture, so the customer truly is at the heart of everything they do
• Create Value Propositions that instantly and persuasively convey the differentiating value they bring
• Change Sales and Marketing Departments' messages - less about what you do, and more about how you enhance your customers' future.

Your target market continually and rigorously compares your Value Proposition to those of your competition. To achieve sustainable growth, they must perceive you (a) bring value (b) in ways others can't.

Contact us, to ensure they do.

To receive Andy's weekly tips on how to communicate more effectively, click here

Your salesforce must be better than the competition's, or you will lose business you should win.

But this is hard to achieve...

• Your competitors have impressive salespeople who will be working hard to improve
• Your salesforce must know the latest sales techniques - after all, the competition will - but apply them more persuasively than they do
• Your training must elevate your salesforce above the competition.  But they are investing heavily to train their people too...quite possibly using the same training company to teach the same techniques that you use
• You will have some star performers, but many who aren't. This makes their average skill level too low
• Your sales collateral must be more persuasive and impactful than your competition's.

All these lead to you becoming similar to - not better than - the competition.

So, how can you get the edge?  How can you ensure your salesforce consistently leaves the competition behind?  We help companies do just that.  Our customers have chosen us to...

• Achieve long-term, measurable, consistent improvement in key areas - market share, conversion rates, lead generation, customer feedback etc
• Change the culture of how the salesforce sells, becoming more future-focussed and customer-centric
• Coach Sales Managers how to coach and coax the salesforce to sell more
• Build customer loyalty through the creation and deployment of improved customer intimacy programmes
• Transform sales training material, so the salesforce values it, learns cutting-edge techniques and applies them
• Ensure sales conferences lead to an instant, dramatic and lasting increase in sales.

Your salesforce must be better than the competition's. Contact us to ensure they are.

To receive Andy's weekly tips on how to communicate more effectively, click here

When pitching, you will be up against strong competitors, doing all they can to beat you.

To win, you must be more persuasive than them, deliver more effectively than them, with better visuals than them.

If you aren't, you will lose more than you should. But companies find it hard to pitch effectively...

• Content is often focussed too much on your past ("founded in 1922"), rather than the customer's future ("here's how we can help you achieve X")
• Your salespeople's busy lives mean their preparation and rehearsal is often too little, too late
• Your competitors may have persuasive USPs that you can't match
• The pitching team don't present as a team, with too little cohesion, impact and passion
• Q&A sessions are hard to prepare for - and go much worse than planned

Just one of these points harms your chances of winning. More than that, and you are giving your competition too much help.

We have helped our customers win £billions of sales by helping them pitch more effectively.  They have chosen us to...

• Scope the opportunity, so they have greater clarity as to what the customer wants from them
• Create compelling pitch content that instantly shows you understand the customer's business, and that you are best placed to align your services to their needs
• Design slides, so they look more impressive than the competition's... and are congruent with the excellence of your offering
• Coach the pitching team, so they have the ability and inner certainty to deliver with charisma, chemistry and passion
• Communicate effectively before and after pitches
• Manage the pitch creation process, so everything proceeds in a calm, ordered, efficient way... minimal last-minute panic-strewn meetings.

Your competition will be doing all they can to win. Do you know you will beat them?

Contact us so you do.

To receive Andy's weekly tips on how to communicate more effectively, click here